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PNW Pure was a CBD brand for people who’d rather be outside. I built it from the Northwest itself. Each flower bag shows a real place in Oregon you can actually go, from a lake with a mountain view to sea stacks off the coast. I’ve been to every one, and they’re worth the drive. Round badges made of trees, peaks, sun and water carried the same feeling onto merch. The company closed before it launched, but the work is still some of my favorite.