dma
DMA brings independent regional distributors together into one national network. Restaurant chains and healthcare operators get one agreement that covers the country, and distributors get access to accounts they couldn’t win alone. But DMA’s brand looked dated next to its competitors. I sharpened their position around what they do best, making a fragmented industry simple for operators and distributors alike. That idea shaped the new mark. A ring of segments orbits an open center, with DMA as the hub and room in the middle for the people it serves. The segments also became a pattern for the website, trade show booth and extended collateral. The result is a brand that’s intentionally human and approachable, in an industry that usually feels cold.