mission lago
Mission Lago Farms grows CBD hemp so well that people swear it’s indoor grown. Cannabis brands are full of tropes, and the easiest way to blend in is to use them. So I skipped the pot leaves and leaned on the founders’ story. They take real pride in their Spanish heritage and its architecture, and they work as hard as anyone. The mark became an ML monogram inside a mission arch drawn like hand-laid stone, heavy and hard to build, the same way they run the farm. It carries through the packaging, merch, product photography and Shopify store. The result is a premium brand that looks like no one else on the shelf.